OCog Coaching

Above is a screenshot of what a modern day organization and its underlying structures actually look like using a Graph visualization. Nope not grandaddy’s org chart.

Organizational Cognizance™ is a proven facilitation and coaching methodology companies use to create and maintain organizational clarity and consistency.

It starts by engaging your employees in exercises that identify all of the existing Roles that are being played as part of each Job and then extends this Role work through the 14pt Checklist™ to create clarity.

The end product is a fully documented 21st century organizational structure that can be visualized in 3 dimensions, referenced and updated using Graph technology. = Permanent clarity and consistency.

We are seasoned organization design and structure coaches.

How we work:

Our teaching philosophy is this. Through hands on work, by actually getting work done, we learn.

Our steps to training your trainers:

First: We teach clients how to mine for what is really going on in their company by mining for Roles.

Second: We teach them how to map these Roles to the 14 Point™ Checklist.

Third: We teach them how to capture and visualize this work, their new structure, using state-of-the-art Organizational Chart software called an Org Graph.

Once they can visualize their structure and it’s design, then they can work on it to make it more effective. Simple.

Walt Brown presents the Organizational Cognizance Model 14 Point Checklist™. The checklist is at the heart of our restructure and reorg approach. Working together we will train you how to facilitate the answers and to be able to do it yourself into the future.


Contact Walt

If you feel like reading more…

Organizational Cognizance® (OCog) aligns with and builds on the theories and academic advances of Druker, Weber, Mentzberg, Galbraith, Burton etc. OCog extends models with names like accountability, bureaucratic, post bureaucratic,  hierarchal, functional, matrix, command and control, informal, team, network, circles etc. It draws its relevance from real-world, first hand re-org and re-structure experience in companies with 20 to 14,000 people.  OCOG is confirmed through the laboratory of practical application advanced by companies following the approaches of Collins (People and Seats), Wickman (Functional), Robertson (Circles), and Harnish (Functional and Process).  

The reality is this, what works is a combination of all of the above, every organizational architecture requires all of this solid thinking and theory, we need one real-world model that brings it all together and allows the organization to be “self structuring” for the situation: OC and it’s 14 Point Checklist™ is this solution, the path forward.

What is Organizational Cognizance®?

“Who is doing what, and why?”

Question From Every Modern Day CEO

“What am I doing, and why?”

Question From Every Modern Day Worker

What we mean by Organizational Cognizance® starts with reflecting on the natural gap between the two quotes above. 

A CEO wants to quickly understand: “Who is doing what, and why?”  An IC (Individual Contributor) wants to be able to easily answer: “What am I doing, and why?”

They both want the answers to be a click away, self serve, up to date, relevant and complete. They want the answers to provide direction and create cognizance around priorities and importance.

Why the word Cognizance and not Awareness? Our founder Walt Brown likes to put it this way: “We have 5 senses, we can feel, hear, smell, taste and see, these senses make us aware. So, let’s say we smell smoke, we are aware that we are smelling smoke, but when we know that what we are smelling is smoke from the cozy fire in the den, and not an electrical fire in the wall, that is cognizance.  We believe everyone in a company should be given the opportunity to be organizationally cognizant from the C Suite to the frontline worker”.

The 14 Point Checklist™

As reorganization and restructure experts our goal is to eliminate confusion and dysfunction. This is done by empowering every individual contributor in any company be able to reference their Organizational Chart / Organizational Graph and answer these 14 things about their job and to visualize all 14. These 14 items make up what we call the Organizational Cognizance® 14 Point Checklist. Answer these 14 things and your organizational structure will be transparent and your organizational chart will become modern day. People will be able to orient and prioritize, they will be able to answer Why.

  1. I know the Purpose of my Job.
  2. I know what Roles I fill as part of my Job and I know the Purpose of each of these Roles. 
  3. I know who I Report To.
  4. I know who I am Mentored By.
  5. I know who to turn to for Coaching in each of my Positions
  6. I know the Objectives I am pursuing and how they align with Co. Objectives.
  7. I know the Key Results I must hit to be doing a good job.
  8. I know what Teams I am Part Of and why.
  9. I know what Meetings I Attend and why.
  10. I know what Processes my Job and Roles are part of.
  11. I know what Work Instruction, Procedures, Policies I follow and maintain as part of my Job and Roless.
  12. I know what Systems I login to, why, and how to use them.
  13. I know what Entities (Clients, Projects, Contracts) I Interact with.
  14. I know what Skills I need now and in the future.

We wrote the book on the future of Organizational Design, Reorgs, Restructures, Org Charts and Org Graphs.

If you would like to read about the migration from Org Charts to Org Graphs and learn more about visualization and capture via Graph software, you can order a copy of Walt Brown’s foundational book on Org Graphs Death of The Org Chart. You can also download Chapter One for free by clicking here.

Organizational Chart and Organizational Structure book
Walt Brown’s book describing the complexity of modern day organizations, how the old fashioned org chart will no longer capture this complexity and how using Organizational Cognizance approach will unlock tremendous potential buried in your organization.

What we do is help you learn, we teach the teacher, “teach you how to fish while doing the heavy lifting with you and your team.

Organizational Cognizance University Logo.
Object icons of an organizational graph that are used in reorganizations and restructures. to reflect current organizational structure demands
Above are the Icons used in an organizational graph to represent the Nodes in the Organizational Cognizance for Organizational Graphing. Your restructure will include all of these objects and will be linked.
Organizational Graph showing the result of a solid reorganization and restructure.
Above, a Screen Capture showing our Org Graph Node (object) Icons in their unlabeled / generic form along with the Edges (relationships) that connect them: Visualized using the “Circular View”.

Organizational Chart and Organizational Structure Org Graph annimation
Animation of an Org Graph.


Logo for 7 questions 7 promises culture framework and firm

History and Context: The genesis of Organizational Cognizance® sprang from the hinge question in the 7 Question 7 Promise Framework™, question number 3: Do I Understand and Embrace what I am Accountable For? 7Q7P is the parent firm of OCOG, we are a consultancy who engage deeply with organizations around the world helping them build better engagement and solid work cultures. One of our cornerstone services is Organizational Cognizance, basically, starting with the shallow work clients have done with their Organizational Charts and helping them dig very deep to create the data they need to install an Org Graph. It is rewarding work and we have done it over 200 times across the past 12 years, impacting over 26,000 employee lives. To learn more about the 7 Questions and 7 Promises you can read Walt’s book The Patient Organization, or visit www.7Q7P.com .

The 7Q7P offerings to create CulturalOperational, or Structural clarity and consistency in your organization. Learn more about 7Q7P.

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